GPL promotion funds should be given to clubs – Ameenu Shardow

Ameenu Shardow, the General Manager of Dreams FC, has expressed his view that betPawa, the headline sponsor of the Ghana Premier League (GPL), should directly pay the promotion money to the clubs rather than handling it themselves.

betPawa had allocated approximately $1 million from the sponsorship money for promoting the league, but there have been complaints that their efforts have not been effective.

Recently, the GPL has been experiencing low fan attendance, and there are questions about how the league promotion money is being utilized. Shardow believes that the clubs should be the main proponents of promoting and advertising the league. Therefore, any available funding should be directed towards the clubs.

Shardow stated in an interview with Oyerepa FM that “the clubs are the main drivers of promotion in the Premier League. Therefore, if there is any money set aside for promotion, it must be given to the clubs.”

He also added that part of the money is currently being used as a locker room bonus, but if there is a fund for promotion, the clubs must receive a significant portion of it to consistently engage with their fans.