Black Stars kits sponsor Puma slash financial package in new deal

Puma – kits sponsors of the Black Stars of Ghana have reduced the financial package for the Ghana Football Association by 30%, according to Joy Sports report.

The report indicated that the manufacturing company decided to review the financial gains of the football governing body downwards due to the negativity that surrounded Ghana following the ‘Number 12’ investigative documentary on corruption and match-fixing aired in June 2018.

The contract which expired in August 2018 was renewed during the era of the Normalization Committee, but Joy Sports report Puma cut down the financial benefits.

Responding to the claims on Joy Sports, Executive Council Member, Nana Oduro Sarfo did not confirm the percentage reduction, but revealed that there had been changes in the figures.

“We have renewed our partnership with Puma. During the era of the [Normalisation Committee], it was renewed with the same duration of four years as it was [previously],” Oduro Sarfo said.

“The figures have changed a little because of the exposé, because of sales, because of popularity, but we [the new FA administration] have been there to speak to them and we will see how we can come back to that level [we used to be].”

Per Joy Sports’ understanding of the deal agreed between the Ghana FA and Puma, there were three benefits of the contract:

• To supply or provide kits up to a €500,000 per year and a financial contribution of €800,000 per year under the last contract.

• There were other benefits at major competitions like Africa Cup of Nations (AFCON) were at every stage, there was a benefit of about €100,000 to €200,000 or more, depending on the stage the team reached.

• If Puma spent €500,000 to produce kits when sold, Ghana FA earned about 8% from the sales.

A GFA delegation, headed by President Kurt Okraku, met the kit sponsors in January and made proposals for assistance on youth and infrastructural development.

Photo credit: via myjoyonline.com